Maserati is one of the world's most glamorous automotive manufacturers, rich in tradition and sporting successes. It was founded on December 1st, 1914 in Bologna, Italy by Alfieri Maserati, together with his brothers Ettore and Ernesto, as a car engineering workshop called "Officine Alfieri Maserati". In 1926 Maserati was transformed from a workshop that modified or developed cars built by other companies into a company designing, constructing and selling its own.
When the brothers built the first car of their own, the "Tipo 26", they realised they needed a badge to identify it; their choice was the Trident symbol, created by the artist of the family Mario Maserati with inspiration from the famous statue of Neptune in Bologna, as their logo, to express the new company's identity in a single image. At the end of the 1930s, following its acquisition by Modena-born entrepreneur Adolfo Orsi, Maserati moved to Modena, to its current site in Viale Ciro Menotti.
Maserati has been part of the Fiat Group – now FCA – since 2005 and is a top sports car and luxury sedan brand, exporting to more than 77 countries, where it continues to epitomise Italian sophistication, elegance and style worldwide.
Nowadays Maserati cars are built at three different locations. The historic plant in Viale Ciro Menotti, Modena which opened in 1939, produces the GranTurismo and GranCabrio sports cars, while the Maserati Avv. Giovanni Agnelli Plant in Grugliasco (Turin) constructs the Quattroporte and Ghibli sedans. The Levante, the first SUV in Maserati's history, is produced on its own new line in the Mirafiori complex.
All three production plants are able to guarantee superlative technical and quality standards, which enabled Maserati to achieve its all-times sales record of 51,500 cars in 2018.
The current range comprises the sixth generation of the Quattroporte limousine, the Ghibli executive sports sedan, which marked Maserati’s entrance into the E segment of the market, the Levante SUV, the new Maserati that combines design, exclusivity and performance in distinctively Italian style, and the GranTurismo sports coupé and its convertible version, the GranCabrio.
The flagship Quattroporte and the Ghibli sports sedan are characterised by 3 litre V6 Twin-Turbo engines and rear-wheel drive, with power outputs ranging from 350 to 430 hp, and include a Q4 all-wheel drive version. The range also comprises a 3 litre V6 turbodiesel engine with power output up to 275 hp. The Quattroporte GTS is available with the powerful 3.8 litre V8 Twin-Turbo engine with maximum power output of 530 hp.
The Levante is fitted with a 3 litre V6 Twin-Turbo petrol engine with power outputs of 350 and 430 hp, and a V6 Turbo diesel with the same displacement, delivering 275 hp. All Levante range engines are combined with the Q4 intelligent all-wheel drive system and aluminium suspensions comprising air-springs with several level settings and electronically controlled Skyhook shocks. In April 2018, at the New York International Auto Show, Maserati launched the new Levante Trofeo. It is available with the powerful 3.8 litre V8 Twin-Turbo engine with maximum power output of 590 hp.
The GranTurismo and GranCabrio models, which make up the sports car range, are equipped with 4.7 litre naturally aspirated V8 engines with power output of 460 hp, providing thrilling performances and all the distinctive luxury of Maserati GT cars.
The current product strategy aims to offer a wider, more precisely targeted choice, with two exclusive trims introduced into the Quattroporte, Ghibli and Levante range: the exquisitely elegant GranLusso and the supremely sporty GranSport. These two trims, each emphasising one of the fundamental ingredients of the Maserati DNA, are available for all versions of the Maserati sedans and the Levante SUV. New high-tech features and driving assistance systems have also been introduced.
Today the Maserati range, comprising the Quattroporte, Ghibli, Levante SUV and GranTurismo and GranCabrio sports cars, completely covers the offering on the global luxury car market.
KEYNOTE: Is Innovation Really Good for Us?