Laura Nuhaan

Laura Nuhaan is passionate about innovation and the opportunities of tech. As an executive digital advisor at Microsoft, she helps companies and executives taking full advantage of digital opportunities aligning business, IT and research to come with better results and accelerate execution.

Before as a partner at The Andeta Group she worked with management to redefine (sales) strategies and transform their sales organizations to the digital world of today. Laura has worked in Silicon Valley for 10 years before returning to Europe in 2011. She has been the driving force behind several start-up companies across many industries in Europe and Silicon Valley. As founder of the first sales-management focused consulting company in the Netherlands, She developed a wide range of methodologies such as benchmarking for sales. She is the author of various publications, such as the book Sales-Balanced Score Card and Social Selling.
Day Two - 13:50 – 13:40
KEYNOTE: Key drivers for success in innovation (from a business perspective).

  • Start with the customer
  • Connect research, IT and business
  • Technology as the enabler
"Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services." (Microsoft)