Marco Serrão

Marco leads the implementation of the Agile Digital transformation in Vodafone Italy. His responsibilities include setting up the sourcing machine for the Agile Tribes, the org design & operating model, change management plan, strategic planning and Agile methodology implementation.
Day Two - 15:10 – 15:50
CASE STUDY: Digital Vodafone – Our Change Story

  • Our vision is to create the most engaging digital customer experience: blending the best of technology and human interaction in a personal, instant and easy way
  • To realize this vision we started a journey of change towards becoming a more digital company, transforming our operating model, competencies and culture
"Vodafone is a mobile telecommunications company that offers voice, messaging, and data services across mobile and fixed networks; fixed broadband and TV services; cloud and hosting as well as internet protocol-virtual private network services; roaming services; and unified communications services.

The company also provides M-Pesa, a mobile money transfer and payment service that enables customers to access their bank accounts to send and receive money, purchase goods, pay bills, and save money and receive short-term loans; and Vodafone One Net, a converged fixed and mobile communications service for large and multinational companies as well as small- and medium-sized companies.

In addition, Vodafone offers machine-to-machine business solutions; carrier services such as fixed and mobile connectivity and other services; smartphones and tablets; and telematics products and services. It sells its products through approximately 16,000 branded stores, distribution partners, and third-party retailers.

Vodafone is based in Newbury, the United Kingdom."